Arlington Heights, IL (January 8, 2015) — SGC Horizon’s Professional Builder and Professional Remodeler magazines recently launched www.probuilderinsight.com and www.proremodelerinsight.com, two new websites dedicated to the SGC Horizon Data Group’s Building Product Data & Research. In partnership with Home Innovation Research Labs, a 50-year veteran in serving the research needs of the home building industry’s most successful companies, the publications deliver exclusive marketing research and comprehensive data reports on product and brand usage from surveyed U.S. builders and remodelers.

The new websites feature examples of size-of-market reports that help product manufacturers spot trends and opportunities, and assist them in determining the viability of a new product launch or business investment.

Both sites also deliver information on custom research services, focus groups, product usability studies, the National Green Building Standard Certification Program, and more.  Website visitors will find survey trends such as the increased use of alternative insulating systems in recent years, and a shift from XPS foam wall sheathing in 2014 to polyiso and EPS.

Professional Builder magazine delivers industry news, trends and product information to an audience of 118,753 professional builders. Professional Remodeler is the news and product resource for 90,012 remodeling and home improvement professionals. 

For more information on the SGC Horizon Data Group’s Product Data and Research offerings, visit www.probuilderinsight.com, and www.proremodelerinsight.com, or contact SGC Horizon Director of Data & Research Adam Grubb at agrubb@sgcmail.com; 317.219.7546.