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Building Knowledge

Advice, knowledge, industry data — all focused on helping you build your business

How a changing landscape is influencing the way the construction market is turning to media, and spurring a growth of digital content.

The four areas that home builders need to focus on to own the housing conversation are: sustainability, convenience, healthy living and better values.

In 2020, video will be the highest performing type of digital content.  Having a robust video content strategy is no longer something marketers can afford to ignore.

It’s a simple supply and demand equation—the current pace of building is inadequate to meet the growing residential and multifamily housing demand.

When we emerge from this crisis, will your brand be ready for the building market to come back quickly?  

Tips for developing a successful email strategy.

Here are a few things to do at in-person events to make them pay off big time.

New statistics show that the construction industry appears to be aging faster than it can replace older workers.

For the first time in more than a decade, housing starts are on a dramatic rise.

Segmenting your brand's message is essential for effective brand communication.