Building Knowledge

Advice, knowledge, industry data — all focused on helping you build your business

In order for content to generate leads and increase revenue, it needs to be visible to the right people. One of the best ways to increase your reach to the right audience is to create content that people want to share with their network.

The content created by your marketing team or agency has the ability to generate leads for your sales team — if you do it right. That means cutting through the noise of the crowded web, reaching prospects and providing them with something of value.

How a changing landscape is influencing the way the construction market is turning to media, and spurring a growth of digital content.

The four areas that home builders need to focus on to own the housing conversation are: sustainability, convenience, healthy living and better values.

In 2020, video will be the highest performing type of digital content.  Having a robust video content strategy is no longer something marketers can afford to ignore.

It’s a simple supply and demand equation—the current pace of building is inadequate to meet the growing residential and multifamily housing demand.

When we emerge from this crisis, will your brand be ready for the building market to come back quickly?  

Tips for developing a successful email strategy.

Here are a few things to do at in-person events to make them pay off big time.

New statistics show that the construction industry appears to be aging faster than it can replace older workers.