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Building Knowledge

Advice, knowledge, industry data — all focused on helping you build your business

The resilience of digital marketing efforts in the face of the COVID crisis is proof that building industry brand marketers need to adapt their strategies to meet customers where they are … and they are increasingly online.

With app downloads exploding as people in all walks of life are looking for easy, in-the-moment online solutions, it makes sense that marketing apps are becoming a dominant business solution across the construction industry.

With just about every aspect of the home buying process going virtual in the wake of the pandemic, online leads for home builder sales have never been so important to a market that continues to thrive. 

Now that the approved COVID-19 vaccines are starting to be rolled out, the question on many minds is what effect vaccinations will have on U.S. real estate.

The COVID-19 pandemic has necessitated new socially distanced tools and methods to facilitate home sales.

Here’s a look at some of the most popular social media platforms, how they’re used, and how they can be good for marketing.

The home renovation/remodeling sector is one of the few that has actually seen an uptick in revenue, providing a much-needed bright spot.

With the U.S. market for new homes a silver lining in the recovery from initial COVID-19-related economic downturns, it is incumbent upon builders to understand where home construction stands…and perhaps, more importantly, where it may be going.

With the housing market in a strong position, as evidenced by a surge in new home sales, now is the time to re-engage your brand’s marketing efforts and take market share.

Although public gatherings became a health risk, people still wanted to learn and connect. Recognizing this, event organizers with enough time to spare began to convert in-person events to online events.