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Building Knowledge

Advice, knowledge, industry data — all focused on helping you build your business

With just about every aspect of the home buying process going virtual in the wake of the pandemic, online leads for home builder sales have never been so important to a market that continues to thrive. 

Now that the approved COVID-19 vaccines are starting to be rolled out, the question on many minds is what effect vaccinations will have on U.S. real estate.

The COVID-19 pandemic has necessitated new socially distanced tools and methods to facilitate home sales.

Here’s a look at some of the most popular social media platforms, how they’re used, and how they can be good for marketing.

The home renovation/remodeling sector is one of the few that has actually seen an uptick in revenue, providing a much-needed bright spot.

With the U.S. market for new homes a silver lining in the recovery from initial COVID-19-related economic downturns, it is incumbent upon builders to understand where home construction stands…and perhaps, more importantly, where it may be going.

With the housing market in a strong position, as evidenced by a surge in new home sales, now is the time to re-engage your brand’s marketing efforts and take market share.

Although public gatherings became a health risk, people still wanted to learn and connect. Recognizing this, event organizers with enough time to spare began to convert in-person events to online events.

In spite of early concerns that swept through the housing market due to COVID-19, demand in the residential real estate sector is actually seeing an increase in many markets.  

In order for content to generate leads and increase revenue, it needs to be visible to the right people. One of the best ways to increase your reach to the right audience is to create content that people want to share with their network.