Arlington Heights, IL (September 23, 2014) — The passion and fire of keynote speaker Mike Ditka set the tone as an audience of 325 home improvement professionals voiced their enthusiasm during the Extreme Sales Summit 2014, held September 17-18, at Loews Chicago O’Hare Hotel in Rosemont, IL.

“Winning in Business and in Life” was the theme of the keynote speech presented by the former NFL Hall of Fame player and Super Bowl coach. “Those who want to achieve and win championships motivate themselves,” Ditka told the attentive audience.

Ditka’s comments about winning in business were echoed throughout the two-day event’s presentations by industry leaders Mark Richardson, Dr. Michael Lee, Liza Hausman, Vince Nardo, Gord Cook and more, who outlined full-service and specialty sales techniques, providing attendees with actionable items to move their businesses to the next level.

Produced by SGC Horizon Building Group’s Professional Remodeler magazine and EBA PRIME, the Summit had 19 sponsor companies, including Platinum Sponsors LP Smartside and Wellborn Cabinets. These partners showcased their newest, most innovative products, as well as programs to support the home improvement contractors’ businesses.

“The Professional Remodeler team is very excited to bring this community together,” says Tony Mancini, Group Principal, SGC Horizon Building Group. “The partnership between leading home improvement professionals, leading brands and Professional Remodeler created a powerful event that delivered leading sales and business content.”

The next Extreme Sales Summit will be held in October 2015 at a venue in the Chicago area. Complete details will be posted at www.ProRemodeler.com. Sponsorships for 2015 are available now. For more information, contact Tony Mancini at 610.688/5553; tmancini@sgcmail.com.